India is World’s 3 rd largest podcast-listening market after China & the US
PWC estimates monthly listenership of ~40m; expected to rise up to ~170m by 2023
75 percent podcast listeners are millennial and Gen Z audience in the age group of 18-34
Mobile devices contribute to 90% of data consumption
More than 8,50,000 active podcasts & 30 Mn podcast episodes.
Ad spend in US on podcasts to exceed 1 bn$ by 2021.
Top 5 most popular podcasting genres comprise of Society and Culture, Business, Comedy, News and Politics, Health.
US population is familiar with the term podcasting.
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It was wonderful being a guest on HT Smartcast Leadership lessons! The team was very professional and promoted the podcast well. The production quality of podcast was also top-notch. Would highly recommend HT Smartcast to anyone who wants to get the flavour of podcasts!
I would like to thank HT Smartcast team, especially the partnership and production teams with whom I have worked closely. I am thankful for all the help and support that they have given me in releasing my podcast 'Parenting Absolute'. I found the team to be professional, patient and polite. Would highly recommend HT Smartcast for anyone who wants to get top class training in podcasting.
I wish to extend my gratitude to HT Smartcast team for helping me re-purpose my video content. I am amazed at the kind of detail orientation the team has with respect to all aspects including legal, finance and production. Excited to have 'Tell Me About It' across so many podcast platforms.