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Podcast Market

marketicon 3rd

India is World’s 3 rd largest podcast-listening market after China & the US

marketicon 40Mn+

PWC estimates monthly listenership of ~40m; expected to rise up to ~170m by 2023

marketicon 75%

75 percent podcast listeners are millennial and Gen Z audience in the age group of 18-34

marketicon 90%

Mobile devices contribute to 90% of data consumption

marketicon 30Mn+

More than 8,50,000 active podcasts & 30 Mn podcast episodes.

marketicon $1 Bn

Ad spend in US on podcasts to exceed 1 bn$ by 2021.

marketicon Variety

Top 5 most popular podcasting genres comprise of Society and Culture, Business, Comedy, News and Politics, Health.

marketicon 70%

US population is familiar with the term podcasting.

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Our Solutions

The world has found its way back to the most primitive storytelling format — the spoken word — thanks to technology. Podcasts, or audio shows on the internet that can be listened to on a smartphone, have turned into a popular form of storytelling. If you would either like to do a podcast with us or plan them in your media mix as a marketer, or just send us your feedback, write to us at htsmartcast@hindustantimes.com or call Pragya Gulati at 7708101805.

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Build your own loyal listenership

If you want to do a podcast with us on a topic of your choice, do reach out to us.

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Branded Content

The whole content is created exclusively for the brand. Try a 13 episode series to begin with.

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Pre roll, mid roll, post roll

Pre roll is an ad stitched at the beginning of the podcast, mid roll in between and post roll at the end.

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Podcaster mentions

The podcaster mentions the name of the brand while podcasting.

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