India is World’s 3 rd largest podcast-listening market after China & the US
PWC estimates monthly listenership of ~40m; expected to rise up to ~170m by 2023
75 percent podcast listeners are millennial and Gen Z audience in the age group of 18-34
Mobile devices contribute to 90% of data consumption
More than 8,50,000 active podcasts & 30 Mn podcast episodes.
Ad spend in US on podcasts to exceed 1 bn$ by 2021.
Top 5 most popular podcasting genres comprise of Society and Culture, Business, Comedy, News and Politics, Health.
US population is familiar with the term podcasting.
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