My journey with communication started early on with exposure to complex people-based projects in School. I always wondered when I saw people talking at each other – rather than talking to each..
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We might not realise it, but advertisements have influenced us all in more than one ways. Growing up, we have unconsciously memorised countless ad jingles we’ve heard on the television, or heard..
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Advertising is an evolving field. With the introduction of digital advertising, the market has broadened and diversified to a large extent. There are numerous kinds of digital advertising methods businesses can use..
Read MoreStorytelling has been our favourite past-time for centuries but thanks to technology, we have now access to the good old storytelling in visual, written and audio formats too. While newspapers and television..
Read MoreIn the wake of a virus that threatens to take over the world, Indian citizens are facing a responsibility to stop a pandemic from spreading. But this responsibility can get, well, boring...
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Podcasting, a small yet remarkable form of digital content, is on the rise among the youth of India. In a country with fluctuating internet speeds and mind-numbingly long commutes, audio entertainment is..
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These are unprecedented times for India. But, while everyone is in lockdown, and most industries are scaling down production, podcasters are still managing to reach out and speak to you. Wondering why?..
Read MorePodcasts have been around for quite some time, but they have never been as popular and enticing as they have become in the past few years. The reasons for their success are..
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Don’t just read the Hindustan Times anymore. Now, you can also ‘listen to’ India’s leading daily...
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Podcasts take a lot of effort in terms of deciding the content, editing, and production. But once released, it becomes imperative to have brand awareness of the podcast. There are several effective..
Read MoreThe word podcast was 1st coined in 2004, where ‘pod’ came from iPod and ‘cast’ came from broadcast. In a nutshell, a podcast is a digitally accessible, on-demand audio show. Over the..
Read MoreLet’s face it. Long commutes are never pleasant. Whether it means being stuck in traffic or surrounded by hundreds of people in the metro, train or bus. Reading becomes a hassle. Trying..
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