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The Great Indian BrandWagon

The Great Indian BrandWagon

HT Smartcast Originals

Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?  Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse. This is an HT Smartcast Original....

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The Great Indian BrandWagon
The Great Indian BrandWagon
00:00 / 00:00
10 Episodes
10 The Creation Culture
01 Sep 2021
35:07
01 Sep35 MINS

The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consumers are becoming active participants in the creat ...

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8 The Smartphone Revolution
12 May 2021
40:35
12 May41 MINS
7 The Perfectly Imperfect Mom
04 May 2021
34:40
04 May35 MINS
6 Turning Silver to Gold
14 Apr 2021
45:31
14 Apr46 MINS
4 The (Un)filtered Beauty Trend
17 Mar 2021
44:04
17 Mar44 MINS
2 The Complete Man in Crisis
08 Mar 2021
34:34
08 Mar35 MINS