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The Great Indian BrandWagon

The Great Indian BrandWagon

HT Smartcast Originals


Branding is at the heart of businesses. If done right, branding gives them a voice, a perspective and a lifelong connection with their consumer. But, what does it mean to create a brand for a diverse country like India?  Well beyond the Kotlers of the world, Rutu Mody Kamdar, Founder, Jigsaw Brand Consultancy, hopes to explore branding in India at the intersection of its history, sociology, psychology, and anthropology. Come join us on this exciting new journey of discovering the India वाला pulse. This is an HT Smartcast Original.

The Great Indian BrandWagon
The Great Indian BrandWagon
00:00 / 00:00

Available Episodes

35:07
The Creation Culture
EPISODE 10
01 Sep 2021

The paradigms of marketing are continually changing. And more so now than ever. The mantle of creation doesn't just rest with companies anymore. Consumers are becoming active parti ... Read more

01 Sep35 MINS
45:52
Trends by Twitter: Understanding consumer shifts through tweets
EPISODE 9
12 Aug 2021

The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated their way to a newer reality t ... Read more

12 Aug46 MINS
40:35
The Smartphone Revolution
EPISODE 8
12 May 2021

Just like the automobile became a cultural artefact in the beginning of the twentieth century, leading to a social and cultural revolution across the world, the mobile phone is doi ... Read more

12 May41 MINS
34:40
The Perfectly Imperfect Mom
EPISODE 7
04 May 2021

Today's moms are calm, composed and collected. They have their emotions in check..or atleast on Instagram! From being the drill sergeant or helicopter parent of the past, they are ... Read more

04 May35 MINS
45:31
Turning Silver to Gold
EPISODE 6
14 Apr 2021

India is ageing. And that isn't a bad thing at all. It's a golden opportunity, waiting to be unfolded. With the population of senior citizens touching close to 300 million by 2026, ... Read more

14 Apr46 MINS
40:43
Indianism: The Emergence of a New Narrative
EPISODE 5
25 Mar 2021

While patriotism and nationalistic narratives have dominated the marketing world for decades now, there is a new & alternative discourse emerging. One that is reflective of the ... Read more

25 Mar41 MINS
44:04
The (Un)filtered Beauty Trend
EPISODE 4
17 Mar 2021

From perfection to realness. The beauty industry in India is undergoing an interesting shift. As women become more woke, brands have to follow the cue. The idea of difference and ... Read more

17 Mar44 MINS
33:49
Reverse Luxury: Decoding the Emerging Code
EPISODE 3
10 Mar 2021

Not owning stuff is the new 'owning stuff'! Sounds strange and ironic, right? From scarcity to abundance and now to conscious consumerism, branding in India has gone through quite ... Read more

10 Mar34 MINS
34:34
The Complete Man in Crisis
EPISODE 2
08 Mar 2021

Whether it be the very recent 'Stop the Beauty Test' by Dove or the #likeagirl campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. B ... Read more

08 Mar35 MINS
11:37
1: Woh India-Wali Pulse | Branding in India | An Introduction
EPISODE 1
24 Feb 2021

This episode is a true time capsule dug up with a lot of thought & care by Rutu for you to revisit old ads from your childhood, touch associated memories and tastes that all-en ... Read more

24 Feb12 MINS